Development | Development Sales & Marketing

our comprehensive approach to sales and
marketing from conception to sell-out is
instrumental to a project achieving maximum
profitability.

“We formulate a sales and marketing team that is specifically tailored for each property by vetting and selecting the best strategic partners, marketing agencies, and sales professionals to align with. ”

Residential Sales and Marketing

GCG’s comprehensive approach to sales and marketing from conception to sell-out is instrumental to a project achieving maximum profitability.
GCG incorporates its resources and knowledge to assist in every aspect of planning, sales and marketing including:
  • Market Studies
  • Site evaluations
  • Product analysis
  • Product pricing
  • Strategic plan and alliances
  • Marketing plan
  • Collateral materials
  • Media placement and social media advertising
  • Press and publicity management
  • Events and promotions
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Commercial Sales and Marketing

At GCG, we uniquely tailor our sales efforts for each property in order to get the
appropriate exposure for maximizing the sales price, minimizing the headache, and obtaining the desired timing of disposition.

We use our leasing strategy to generate income and show potential income for a commercial development and then create compelling offering memorandums to portray each property in the best possible light keying on distinguishing features and attractive elements. We hone in on qualified buyers whose requirements are in sync with the subject property and follow up with direct marketing. When broadly marketing properties, we implement to following methodology to maximize exposure:

  • Market Studies
  • Site evaluations and product analysis
  • Attractive renderings and floorplans
  • Collateral materials
  • Press and publicity management
  • Events and promotions
  • Internet marketing through LoopNet, Co-Star, and other websites
  • Media placement and social media advertising
  • Collaboration with the top co-brokers for the product
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